Creative Media Production
Research - Know your client
Who Are UTV?
UTV is the Channel 3 licensee for Northern Ireland. A strong network schedule coupled with ever-popular regional programming, makes UTV one of the most powerful mediums in the country.
It has the highest penetration of all media in Northern Ireland, with more than 90% of the population reached over a 4 week period and UTV is also available in 76% of homes in the Republic of Ireland. This makes UTV unbeatable for those companies with a total Ireland perspective.
Domestic programmes are at the heart of this competitive strength and for this reason most are scheduled in peak viewing times. During the year they consistently attract large audiences and further extend the already substantial lead on the main competition.
Regulated by Ofcom, UTV programming adheres to the highest standards in broadcasting.
UTV operates in the most competitive television market in the UK and remains the first choice for viewers in Northern Ireland.
Strengths & Weaknesses
UTV's main priority in terms of target audience seems to be over 55's. The target audience is intended is the 30 - 45 range. UTV needs more programming aimed towards a younger audience.
Coronation Street is one of the most recognized shows on UTV. It is 'one of the most financially lucrative programmes on British commercial television'
Brand
UTV isn't just limited to television. UTV Radio is now the Group’s fastest growing division with 21 radio stations. UK radio assets include our national radio station talkSPORT which is now the world's biggest sports radio station and global audio partner of the Barclays Premier League, 13 local radio stations as well as interests in eight of the UK’s digital radio multiplexes. UTV is also the largest radio player in Ireland with stations broadcasting from Belfast, Cork, Limerick, Dublin and Drogheda. - http://www.utvmedia.com/radio/
Competition
Within the timeslot of 20:00 - 21:30 there is competition from other stations such as BBC. A Question of Sport is on at 7.30 pm, the same time as Coronation Street. At 8pm on BBC one, Eastenders begins while on BBC two, Ulster Rugby Live will be running. At 8.30, when the second episode of Coronation Street begins, Room 101 is running on BBC one.
Similar Progammes - Eastenders
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Contacting UTV
Tel: +44 (0) 28 9032 8122
Fax: +44 (0) 28 9024 6695
UTV Media plc
Ormeau Road
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